To App Or Not To App

By Henry D Kagoda

When deciding whether or not to develop an app, you should consider that studies have shown that the number of people who use their mobile devices to make a purchase or conduct research online is projected to surpass the amount of users who use a conventional computer by the year 2015.

In addition, customers spent in excess of $20 billion by purchasing products and services from apps last year, and apps generated more than $7 billion in revenue from banner ads and text ads.

Accessibility

An app will allow your patrons to track their orders from your business or log into their accounts on your website from a coffee shop, on a hike in the middle of nowhere or on a date.

Additionally, patrons are going to access your site much more frequently because the icon for your app will likely be right next to links of features that each of your customers uses hundreds of times per day, such as the phone's list of text messages, the address book and Facebook's icon.

Downloading Apps

In 2008, mobile users only downloaded slightly more than one billion apps, but in 2013, users have already downloaded 16 billion apps.

Social Networks

The majority of mobile users log onto their social media profiles by using their phones at least 10 times each day. Users can connect your app with their social media pages in order to instantly post a report of every action they take and purchase that they make on all of their social media profiles.

Free Services

When users download your app, you can provide various features for free, such as games, contests that have large prizes and the ability to customize certain types of products.

Improving Your Company's Reputation

Patrons can post detailed reviews of your business on various websites that sell apps, and you should encourage buyers to post positive feedback on these sites by offering a 10 percent discount for the customer's next order as a reward for each positive rating that the patron provides.

Billing And Shipping Information

Customers can use your app to save their shipping information and billing information, and as a result, they can place orders with the click of a button.

Additionally, patrons can create recurring orders that will automatically provide you with a payment on the same day of each month.

Get Started-

Who builds Apps? Well there are several companies out there that will develop an app for you with varying prices & uses. There are a couple of facts you should consider. According to a recent study done by mobile analytics firm Adeven more than two thirds of apps never get downloaded! With development costs reaching in the hundreds of thousands of dollars this represents an incredible loss of revenue! So knowing your desired outcome is critical. Re-read the main points above & be sure that when you are getting your app developed you know your desired outcome. Its getting cheaper & easier to design apps for all platforms & most features that you may want can be easily implemented. Still if you want something maginificent its going to cost you.

Think of it like this, you can buy a McDonalds cheeseburger, or you can go to your local steakhouse & get a porter house steak- both are beef & both are food.

If you're ready to develop an app for your company, call WeServe Mobile at (508)665-3151 today, or you can fill out a short form on our website in order to contact us. We can create and market a state-of-the-art app for any business in any niche, and additionally, we design mobile websites, develop sites for desktops and laptops, specialize in SEO, manage pay-per-click campaigns of all types, provide far-reaching social media marketing campaigns and publish high-converting listings in local directories.

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