Some Top Social Media Marketing Tactics

By Rakesh Puvadi

Have you started a new company? Are you having difficulty marketing your business? Let us show you how to improve your communication with customers!

Use Social Media to promote your business

Social media is an inexpensive platform that increases communication for an organization and enhances service to customers. For any organization, marketing is a compulsory activity. Social media marketing is a process of gaining traffic or attention of people and a better way to promote your brand or company.

Some Top Social Media Marketing Tactics:

LinkedIn, Twitter, Facebook, Foursquare, Google+, Instagram, Blogs, Yelp, YouTube and many more...

Among all these social sites, "LinkedIn" is a professional networking site related to only business. LinkedIn allows companies to create a special professional profile to maintain a better network. It has many handy features like Widgets, and various social networking activities. You can link to your other social networking sites like Twitter or Blog entries of your product pages on your LinkedIn profile page. It's a wonderful way for business owners to promote their products or services, and you can engage and interact with your audience to great effect. Instead of using different types of job portals, many leading companies prefer to use LinkedIn for their employee recruitment.

Here are five simple and easy steps to create a LinkedIn company page which will help you to acquire profits.

In your LinkedIn company profile page you can include company news, events, updates and relevant content. Research shows that 50% of LinkedIn users prefer to purchase the required products from the companies they know well. If you regularly update your company profile and engage with your LinkedIn members, they are more likely to prefer you.

1. Develop your LinkedIn page:

Advertise your products and services with relevant content to attract readers. Content takes a major role in retaining users on a website.

2. Connect with Your Audience:

Like and Share Content, respond to members comments on something you posted on your LinkedIn page.

3. Attract More Followers:

Some simple strategies to attract more followers:

· Ask employees to engage with your company updates.

· Add a link to your company page in their email signatures and design a customized button for help.

· Make it easy for your readers to follow you with a single click. Add a Follow button to your LinkedIn page. You can get the code for the Follow button from "developer.LinkedIn.com".

4. Follow rules:

4-1-1 Rule:

This rule states that "For every one self-serving tweet, you should retweet one relevant tweet, and most importantly share four pieces of relevant content written by others."

5. Analyze:

Compare your Profile page with your competitors' Profile pages. Analyze and determine your strategy.

Improve your strategy, look at updates with maximum engagement rates and note the type of content, date and time (and people targeted), so that you will know how to optimize future content.

Engagement % - Engagement = interactions + clicks + followers acquired.

Learn more about new LinkedIn Company page analytics here: http://www.youtube.com/watch?feature=player_embedded&v=CmQS5GLer-8

Rakesh publisher of smartsocialbrand.com the information resources for LinkedIn, Twitter, Facebook, Foursquare, Google+, Instagram, Blogs, Yelp, YouTube and many more

Article Source: http://EzineArticles.com/?expert=Rakesh_Puvadi